Effective Ads & SEO
On-Site SEO Boosts Healthcare Website Score from 68 to 91
Industry: Healthcare 🏥
Project Overview
The Problem 🚩
- After building Bellehaven Care’s new custom website, it was time to dial in the on-site SEO.
- Every custom website we build includes on-site SEO, because a beautiful website still needs to be found on Google.
- Bellehaven Care’s initial SEO score was 68/100, leaving room to improve the site’s search engine foundation.
- The site needed stronger page titles, better meta descriptions, cleaner keyword usage, and a few technical fixes behind the scenes.
- For a local healthcare brand in Fort Worth, strong SEO matters. The easier Google can understand the site, the easier potential patients can find it.
The Process 🔄
- We started with a full SEO audit to see what needed attention behind the scenes.
- The homepage title was rewritten from a basic “Home” title into a clear, keyword-focused title for in-home patient care services in Fort Worth.
- We added a polished meta description so Google could better understand the page and show a stronger search preview.
- Important keywords were cleaned up across the title, description, headings, and page content.
- We fixed missing image alt text to improve accessibility and help search engines better read the site.
- We cleaned up technical issues like mixed content, insecure resources, and render-blocking items that could slow the site down.
- We reviewed the sitemap, robots.txt, canonical tags, mobile setup, and tracking to make sure the SEO foundation was locked in.
The Results 🎉
- Bellehaven Care’s SEO score jumped from 68/100 to 91/100.
- The site now has a stronger Google search preview with a clear title and professional meta description.
- Page load time improved from 4.26 seconds to 2.98 seconds, giving visitors a smoother experience.
- Google can now better understand what Bellehaven Care offers and where they serve.
- Nancy now has more than just a beautiful website, she has a stronger SEO foundation built to help her healthcare brand get found online.
- Bellehaven Care is now sitting at a strong 91/100, and with ongoing monthly SEO, content updates, and authority-building, they have a clear path to keep pushing closer to a perfect 100.
What Our Client Said..
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