Modern Websites
New Website Upgrade Doubles Lead Flow for Recruiting Firm
Industry: Staffing & Recruiting 💼
Project Overview
The Problem 🚩
- Futures Consulting is a powerhouse recruiting agency in Tampa with 25+ years of experience.
- Their website, unfortunately, didn’t reflect that. It felt outdated, lacked strong calls to action, and had no job board to capture the traffic they were getting from Google.
- Despite ranking well in search engines, they were missing out on leads simply because users didn’t know where to go or what to do next.
- Our mission was to give the site a glow-up that not only looked better but actually performed better, too.
The Process 🔄
- The client had just spent a chunk of their budget on a redesign a few months earlier, so we worked smart and made targeted improvements to boost conversions.
- All low-quality photos were replaced with crisp, high-definition images that better represented the brand.
- The site’s colors were updated to be brighter and bolder, making the design feel more energetic and engaging.
- We added animations and hover effects throughout the site to give it a modern, interactive feel.
- All contact forms and calls to action were revamped to make it easier for users to get in touch or take the next step.
- A full-featured job board was built into the site so candidates could view openings and apply directly online.
- Every form submission was automated to send instant email notifications and log into a shared Google Sheet for easy lead management.
- We updated their logo to include their secondary brand color, giving it a clean, refreshed look that matched their new site.
The Results 🎉
- Futures Consulting now had a fresh, modern website that reflected their reputation as one of Tampa’s top recruiting firms.
- With the new job board and clearer CTAs, visitors were finally taking action – applying for jobs and filling out contact forms.
- Their internal team loved the new automations, which made it easier than ever to manage leads.
- Most importantly, their website now worked as hard as they did – converting traffic into real candidates and clients.
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