Modern Websites
New Website Increases Boutique Sales by 100%
Industry: Fashion 👗
Project Overview
The Problem 🚩
- El'Lay Boutique, a Tampa fashion boutique had been serving up style for over 30 years - but had never owned a website.
- Without an online presence, they were a hidden gem no one could find.
- They needed a way to tell their story, show off their merch, and connect with a whole new wave of customers.
- Plus, the site had to be easy to update - because new arrivals wait for no one.
The Process 🔄
- We built a sleek 4-page Squarespace site that felt just as chic as the boutique itself.
- The site featured professional photos, custom artwork, and eye-catching animations to keep visitors scrolling.
- We added an email opt-in box and connected it to their marketing platform so they could start building a loyal fanbase.
- We launched a brand-new Instagram account and synced it up with their existing Facebook for maximum social power.
- We launched a brand-new Instagram account and synced it up with their existing Facebook for maximum social power.
- Everything was optimized for mobile and SEO - so their style could shine wherever shoppers were scrolling.
- To celebrate the launch, we ran a fun email campaign and shared the site across all their socials like a digital runway show.
The Results 🎉
- The boutique’s new site pulled in over 1,500 views in the first month.
- They gained 100+ new email subscribers who now get first dibs on all the fashion finds.
- Best of all? Their sales doubled within the first few weeks.
- El'Lay Boutique finally has an online home that’s as fabulous as their storefront.
See the Transformation 🦋
What Our Client Said..
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