Effective Ads & SEO
New TV Campaign Sells 50+ Gift Cards for Local Restaurant
Industry: Restaurant 🍽️
Project Overview
The Problem 🚩
- The Simple Greek in East Providence wanted to boost revenue during the holiday season by promoting their new gift cards.
- They needed a campaign that would drive fast sales, spread the word locally, and make a splash without breaking the bank.
- The goal was simple. Sell more gift cards and bring in a wave of new customers before the season ended.
The Process 🔄
- We set our sights on local reach and partnered with a popular TV station to make it happen.
- The Simple Greek was featured on “The Rhode Show,” where the general manager did a live cooking demo of three fan-favorite recipes.
- The station promoted our offer. Buy a $50 gift card for just $25.
- The promotion aired both during the segment and on the station’s website, giving us double exposure with zero ad spend upfront.
- Instead of paying for airtime, we structured a revenue-share deal where the station took a percentage of the gift card sales.
The Results 🎉
- All 50 discounted gift cards sold out quickly after the show aired.
- The campaign drove over 500 new visits to The Simple Greek’s website.
- Best of all, the restaurant didn’t pay a cent up front for the promotion.
- The campaign brought in new faces, boosted holiday sales, and gave The Simple Greek a solid boost in local visibility.
What Our Client Said..
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