Effective Ads & SEO
New Postcard Mailer Generates 160% ROI for Tampa Restaurant
Industry: Restaurant 🍽️
Project Overview
The Problem 🚩
- The Simple Greek wanted to bring in new customers from the surrounding area - especially those who might not be hanging out on social media.
- Their target audience included an older crowd who were more likely to check their mailbox than their DMs.
- To make an impact, we needed an offline strategy that delivered real results straight to the doorstep.
The Process 🔄
- We cooked up a high-impact postcard mailer featuring three tasty special offers designed to tempt first-timers.
- 10,000 postcards were sent to local homes within a 3–5 mile radius of the restaurant.
- Each postcard included a custom barcode so restaurant staff could scan and track redemptions easily.
- This let us measure success down to the dollar - and optimize for max return.
The Results 🎉
- Opa! The campaign delivered a 160% return on the original $3,295 investment, bringing in $5,279.27 in profit.
- New customers showed up, tried the food, and kept coming back for more.
- The campaign wasn’t just a hit - it became a consistent new marketing source that proved print is far from dead.
What Our Client Said..
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