Effective Ads & SEO
New Google Ads Fuel Best Week Ever for Tampa Limo Company
Industry: Transportation 🚗
Project Overview
The Problem 🚩
- Our client, Bayside Limos, is one of Tampa’s go-to companies for party buses and limos.
- They had been running Google Ads on their own, but things weren’t going as smoothly as they hoped.
- Conversion tracking wasn’t set up, so they had no way of knowing what was working or what they were spending money on and didn't know which direction to take.
The Process 🔄
- We kicked things off by diving into their competitors’ ads and keywords to get a lay of the land.
- Five targeting groups were created to match their diverse services with the right customers.
- Two powerful campaigns were launched - one Google Search campaign and one Performance Max campaign to appear across Google, YouTube, and more.
- Conversion tracking was installed on their quote request form so they could finally see which ads were bringing in leads.
- We created a retargeting audience so anyone who visited the site without booking would see follow-up ads across the internet.
- We even built them a custom Looker Studio dashboard so they could easily monitor all ad performance in real-time without digging through reports.
- We split their $30/day ad budget strategically between the two campaigns for maximum reach and then turned on their new & shiny campaigns.
The Results 🎉
- Within the first few days, the new campaigns drove over 150 clicks to their website.
- Several of those visitors turned into real quote requests, calls, and new bookings and our client had one of his best days!
- The team now knows exactly where their budget is going - with conversion tracking, reporting, and a dashboard that makes everything crystal clear.
- With the right setup and tools in place, Bayside is finally getting the most out of their ad spend and making smarter marketing decisions.
What Our Client Said..
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