Modern Websites
New Website & Custom Listing Automation for Real Estate Firm
Industry: Commercial Real Estate 🏙️
Project Overview
The Problem 🚩
- Recreational Property Advisors needed more than a good-looking website — they needed a better way to manage listings.
- The team was previously building a new landing page from scratch for every property listing.
- Each listing also required a new confidentiality agreement, manual access management, and constant email follow-up.
- Their process was time-consuming, repetitive, and difficult to scale as new listings came in.
- As a Cushman & Wakefield team focused on recreational properties, the website also needed to feel premium, polished, and credible.
- They needed a site that showcased their expertise while making listings easier to launch, manage, and share.
- The mission was clear: build a high-end website and automate the messy backend process behind every deal.
The Process 🔄
- We built a custom website designed to feel premium, professional, and aligned with the high-value properties they represent.
- Instead of relying on paid plugins, we custom-developed our own plugins, saving the team hundreds of dollars per year in extra software costs.
- Core pages were created for the team, advisory services, active listings, recent transactions, insights, and contact pages.
- We added a news and insights section so the team could publish articles and build long-term SEO authority.
- The main upgrade was a fully custom automated listings system built directly into the website.
- New listings can now be created in seconds by filling in backend fields, instantly generating a clean, consistent, on-brand landing page.
- Each listing includes an automated CA process, team notifications, client notifications, and magic link access for returning visitors.
- Qualified clients can easily access and download deal room documents without extra back-and-forth.
- When a property sells, the team simply marks it as sold, and the system removes it from active listings and moves it to recent transactions.
- Sold properties are then automatically displayed on a map with the key deal information, creating a polished track record page.
The Results 🎉
- The team now has a premium website and listing experience that matches the caliber of their brand.
- Their listings feel more polished, consistent, and professional from the first click.
- The old manual process was replaced with a smoother system that saves the team serious time behind the scenes.
- Clients can now move through the listing experience faster, with less friction and fewer emails.
- The team was thrilled to have a system that made their workflow easier while making the brand look stronger.
- What used to feel like a repetitive, hands-on process now feels organized, automated, and built to scale.
- The final result is a website that looks better, saves dozens of hours per week, and gives the team a premium digital presence they’re proud to use.
What Our Client Said..
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