Modern Websites
New Asset Redesign Streamlines Deals for Real Estate Firm
Industry: Real Estate 🏡
Old Design
New Design ✅
Project Overview
The Problem 🚩
- Franklin Street, a national commercial real estate firm, had just launched a sleek new website - but their marketing materials were still stuck in the past.
- While this wasn’t a typical website project, we took it on to help extend their new brand across every customer touchpoint.
- With more than a decade of old collateral floating around, they needed a complete refresh to stay competitive and show up like the market leader they are.
The Process 🔄
- We kicked things off by redesigning their most critical assets - sales packages and email templates - to instantly boost engagement and brand consistency.
- We worked closely with their corporate marketing team to create modern, on-brand templates that looked great and were easy to use.
- Then we built a flexible system that allowed teams across all six Franklin Street offices to update their own materials without starting from scratch.
- Beyond the basics, we refreshed property maps, flyers, social posts, resume books, and even their property videos to match the new brand.
- Everything was cohesive, polished, and built to make life easier across departments.
The Results 🎉
- Franklin Street’s entire set of marketing assets finally caught up with their new website - bold, consistent, and built to convert.
- Email open rates jumped, internal teams worked more efficiently, and clients noticed the major upgrade.
- The feedback was glowing. Better designs, easier usability, and a brand that now looked as sharp as the team behind it.
- With fresh tools in hand and a scalable system in place, Franklin Street is now showing up like the industry leader they are.
See the Transformation 🦋
What Our Client Said..
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